1. Put us on to new artists.Instead of dedicating feature slots to baiting who's hot or established, highly respectable industry vets, introduce us to someone who the masses (or his core audience) probably know little about. Broaden our musical horizons. Make us do a little research (a la Beyonce and Boots or Chimamanda Ngozi Adichie) when we finally see the track list.
2. Give us a holistic listening experience.Experience based listening is in right now. It's all about the packaging. When Beyonce bestowed her album onto the world, it was a sensory bombardment. You had to sit and take in the idea of 17 ready-made videos at your disposal, then come back to consume the entire project piece by piece. Childish Gambino's Because The Internet is great, but listeners are cheating themselves if they don't read the accompanying screenplay and watch the mini silent films. Master P even tried his hand at a Willy Wonka style album delivery with a golden lottery ticket (wonder how that turned out, anyway…).
If Frank Ocean can engage another one of the senses, that'll take the listening experience to the next level. Maybe a piece of prose could come with the album, since he's supposedly working on a novel. Or maybe a series of "Notepad" letters? Something.
3. Make it a surprise.Okay, okay, so ever since Beyonce set the bar high with her guerrilla-style surprise album, we've been worrying that the idea would be done to death afterwards. However, a move like that has been precisely up Frank Ocean's alley from the get-go. If there's anyone who could probably pull off releasing an album with anti-promotion tactics, it'd be Frank.
He's shrouded in mystery more often than not. Dropping a musical bomb on us would be thrilling. It wouldn't be the first time he went left field on us, though. Remember how his week-early Jimmy Fallon album release had folks scrambling to their iTunes accounts? A repeat is doable.
4. Address those hotly discussed controversies, feuds and fallouts.Fist fights with Chris Brown. Flip-the-birdie checks to Chipotle. Rappers allegedly not wanting to collaborate because of sexuality discrepancies. Torn vocal cords. That awkward, pitchy Grammy performance. For every up he's had, Frank has also had his downs. Air it all out, Sir (in the clever, poetic Frank Ocean way, of course).
5. Limit the use of that rap alter-ego.Remember that "Blue Whale" song? Or his verse on Earl Sweatshirt's "Sunday"? Or the Chris Brown rebuttal written in a Migos flow? The singer to rapper transition isn't always a smooth (nor welcome) one. It's cool to be experimental with your vocal delivery and it looks nice on paper, but we're not sold on MC Frankie yet. Ballads over bars, please.