Vibe Vibe
  • News
    • Entertainment
    • National
    • Sports
    • Events
    • Movies & TV
  • Music
    • Videos
    • New Releases
    • Live Reviews
    • Album Reviews
    • Music Premieres
  • Features
    • Digital Covers
    • Opinion
    • Lists
  • Style
    • Fashion
    • Lifestyle
  • Vixen
  • Viva

Follow Vibe

The Vibe Mix Newsletter

All things VIBE. Daily - Straight to your inbox.
Whoops!
By subscribing, I agree to the
Terms of Use and Privacy Policy.
All things VIBE. You have signed up and will start receiving the Vibe Mix Newsletter immediately.
Entertainment National Sports Events Movies & TV
adidas

Adidas Brought A Mix Of Athletics, Fashion And Philanthropy To NBA All-Star 2016

February 15, 2016 - 4:48 pm by Iyana Robertson TWITTER

adidas made its presence felt at the 2016 NBA All-Star Weekend with a little something for everyone in Toronto. 

Serving as the NBA’s official on-court apparel provider for yet another season, adidas brought a layered experience to the 2016 All-Star Weekend experience in Toronto, Canada.

Setting up camp in the heart of “The 6,” the brand employed mysterious red and blue lighting to faintly illuminate the entrance to The Vault, a basement event space on 250 University Avenue. At first glance, one might not have known what to expect, but emerging into the intimate space, adidas Basketball offered a bright, interactive experience at their exclusive VIP suite. And while large video projections, logo-laced lights, glass displays, and hor d’oeuvres were notable add-ons, that was only the surface of the adidas presence at the annual celebration of the NBA’s brightest stars.

In addition to the suite – where guests racked up on adidas gear and got to check out the latest sneaker releases from James Harden, Kyle Lowry and adidas Originals – the brand also gave back to the community. Minnesota Timberwolves star and Toronto native Andrew Wiggins paid it forward to his hometown City of Vaughan by investing in their local Dufferin Clark Community Centre. Inviting hundreds of children to the center to debut updates to the facility, including new hoops and a scoreboard, refurbished benches and equipment, and a remodeled youth room. Wiggins and adidas also signed a multi-year deal to provide sneakers, equipment and uniforms to local basketball leagues. The event also featured basketball activities for the guests to enjoy.

Creating opportunity.@22Wiggins returned home to give back to Dufferin Clark Community Centre.#NBAAllStarTOhttps://t.co/fOymO7pb7s

— adidas Basketball (@adidasHoops) February 16, 2016

Harden also got in on the giving back. Inviting basketball players from Markham’s Bill Crothers Secondary School to the VIP suite, the Houston Rockets star engaged in one-on-one discussions, a photoshoot and the unveiling of his Crazylight Boost 2.5 PE kicks. Toronto Raptors star Kyle Lowry also met with fans at the adidas Store in Dundas Square for some special face time.

For the kids.@JHarden13 showed love to a Toronto High School squad today.#NBAAllStarTO pic.twitter.com/WPwdltDpQj — adidas Basketball (@adidasHoops) February 13, 2016

For the Six.@Klow7 met fans and showed off his #NBAAllStarTO #CrazylightBoost 2.5 at the adidas Store today. pic.twitter.com/Bo1UQk9MVj

— adidas Basketball (@adidasHoops) February 12, 2016

Check out photos from the adidas VIP suite above, and watch more footage from the adidas experience at the 2016 NBA All-Star Weekend below:

adidas
1
21

Christine Imarenezor/VIBE
2
21

Christine Imarenezor/VIBE
3
21

Christine Imarenezor/VIBE
4
21

Christine Imarenezor/VIBE
5
21

Christine Imarenezor/VIBE
6
21

Christine Imarenezor/VIBE
7
21

Christine Imarenezor/VIBE
8
21

Christine Imarenezor/VIBE
9
21

Christine Imarenezor/VIBE
10
21

Christine Imarenezor/VIBE
11
21

Christine Imarenezor/VIBE
12
21

Christine Imarenezor/VIBE
13
21

Christine Imarenezor/VIBE
14
21

Christine Imarenezor/VIBE
15
21

Christine Imarenezor/VIBE
16
21

Christine Imarenezor/VIBE
17
21

Christine Imarenezor/VIBE
18
21

Christine Imarenezor/VIBE
19
21

Christine Imarenezor/VIBE
20
21

Christine Imarenezor/VIBE
21
21

In This Story:
  • Adidas,
  • Andrew Wiggins,
  • James Harden
  • FACEBOOK
  • TWITTER
  • EMAIL ME
17
View the next gallery
Drake Earns The Key To His City, Coaches Team Canada To Victory

The Vibe Mix Newsletter

All things VIBE. Daily - Straight to your inbox.
Whoops!
By subscribing, I agree to the
Terms of Use and Privacy Policy.
All things VIBE. You have signed up and will start receiving the Vibe Mix Newsletter immediately.

Top Stories

Movies & TV

9h ago

Jussie Smollett Released On $100K Bail

Features

1d ago

DJ Jazzy Jeff Takes The World: Conversations With A Hip-Hop Legend

News

12h ago

Charlamagne Tha God Dubs Jussie Smollett 'Donkey Of The Day'

  • News
  • Music
  • Features
  • Style
  • Vixen
  • Viva
  • Contact Us

Vibe.com is an affiliate site of Billboard, a subsidiary of Prometheus Global Media, LLC.

  • Privacy Policy
  • Ad Choices
  • Copyright
  • Billboard
  • The Hollywood Reporter
  • SPIN
  • VIBE
  • Stereogum