A$AP Rocky's GUESS Collaboration Will Trigger '90s Nostalgia
The reigning rap fashion icon revamps GUESS' "Originals" line.
When A$AP Rocky isn't serving braggadocios banter on wax, he's juggling his other high-profile title as rap's reigning fashion icon.
Fashion-forward Marciano brand, better known as GUESS, hit their peak in the '80s and '90s as one of the most popular brands of jeans and are now calling on Rocky to flex his sartorial senses with a revamp of their "Originals" line.
The forthcoming line is a nod to the nostalgia of '90s streetwear with a dope throwback denim collection. "So I was watching Menace II Society, and I remember rappers like Nas rapping about GUESS, seeing André 3000 and Wu-Tang members and whatnot, and Tupac in GUESS, it just made me feel like, these kids, they should know about it right now," the emcee told The Cut.
Rocky's spin on brand features acid-washed denim shorts and jackets, overalls, and GUESS' classic logo now cleverly reads GUE$$ on the t-shirts the rapper reworked, which is a play on the stylization of his own moniker. Prices are said to range from $34 to $228 for bulkier outerwear pieces and will be released on Feb. 16 with pre-sale beginning Jan. 30.
Click through the gallery above to peep the collab.