Exclusive Photos From Jay-Z x AMEX SXSW Concert

Last night, Jay-Z got things started at SXSW 2012. Austin's biggest annual music festival was treated to a seventy-five minute set by the Jiggaman, courtesy of American Express.

AMEX launched their new Sync program, which allows "Cardmembers to Tweet at special offer hashtags to load offers directly to their card and get couponless savings when they shop at National merchants including: Best Buy®, McDonald’s, Whole Foods Market, Zappos.com and More."

Take a look at these exclusive images from the show.