Jordan Brand Brings The #Riquickulous Experience To NYC
November 26, 2013 - 9:05 pm
The Weekend: Sneakers, Sparq Training And Bloggers On Barz
Hard to find a brand that does a better job of presenting media types, bloggers and other members of the shoeminati with a unique experience than the creative thinker behind Jordan Brand, Nike and Game Seven Marketing. For this event, Good Units at the Hudson Hotel on West 58th street was transformed into the Jordan Brand CP3 Training Facility for the speed and quickness experience.
While the decor of the space was Jumpmanned out, testing out the Chris Paul’s seventh signature shoe was the main reason invitees were called to attend. Once everyone laced up their Jordan CP3.VII “Bel Air’s,” the crew carried on with some good old Nike Sparq Training. Speed Ladders and Speed Hurdles put the dynamic Flywire’s lockdown and Podulite cushioning, a switch from the Poduline system previously used in the CP3 line, to the test. Responsiveness of both features is pretty on point, with seemingly more attention paid to the comforts of the cushioning than the lockdown aspect.
No basketball shoe testing experience is complete without actually hooping. Teams were chosen and games full-court three on three went down. Legendary hip-hop fixture, DJ Clue’s team went undefeated, which means they sent each opponent to the other portion of the Riquickulous experience: The Bartenderz. In case you’re not familiar, the Bartenderz are a Harlem, NY based group of workout guru’s that are essentially urban gymnasts.. Bloggers, photogs and media members were treated to workouts normally reserved for football players, basketball players and MM fighters. It went about as well as you think it did. The classic herringbone pattern on the outsole of the CP3.VII did give an assist when it came time to work the core. Thank you #BasedSneakerGawd
Monday: Good Units, G.O.O.D. Music
The court transformed from glamorized gymnasium into packed out party for Monday night’s celebration. Participants from the weekend runs, reps from Jordan Brand and Nike, and other lucky folks were met with an endless amount of wines and Heineken while Vashtie DJ’d, controlling the party’s tempo like CP3 commands the pace for Lob City.
The only thing that eclipsed the flow of drinks was that of the G.O.O.D. Music Golden Child, Pusha T. Around 10 p.m., King Push hit the stage as Jordan Brand’s special guest (interestingly enough on the same day Kaye left Nike to join adidas) and shut down the night with a medley of hits. The Riquickulous experience was one people will be talking and tweeting about for a minute. “Last night was incredible," Vashtie said. “The collaboration between Brand Jordan and Game Seven Marketing is harmonious because although they're both sport based, they speak to many different subcultures. It's always a melting pot of various people, making for exciting and memorable events.”