Ne-Yo Launches Malibu Red at Private Concert in NYC

R&B genius Ne-Yo has partnered up with Malibu Rum for his next business venture and last night (March 21) the official launch of Malibu Red kicked off.

The private celebration and performance was held at the Liberty Theater in New York. Guests sipped on signature Malibu Red cocktails and two-stepped to the beats of DJ Kiss. The night got even hotter when Ne-Yo took the stage to perfom some of his classic hits including, "Closer," "Miss Independent," and "Because of You."

The angelic sounds of Ne-Yo paired with smooth coconut rum and fiery silver tequila made a perfect night for the crowd.

Check out some photos from the event.

Photo Credit: Simon Russell