Rihanna Named Contributing Creative Director Of Stance Socks
Ri-Ri lands another fashion feat with the NBA's official sock provider.
The "BBHM" singer was named contributing creative director for the popular brand, and will also lead campaigns and serve as brand ambassador. Former NBA baller Allen Iverson and noted freelance artist Langley Fox Hemingway are also on Stance's ambassador board. During the three-year signage with Rihanna, she's slated for more campaigns and the face of more design collections to come. For a slight tease of what's to come from the fashion collab, Rih released two designs on the website today (July 5) for men's and women's crew socks.
“She creatively pushes the boundaries in everything she does,” Senior VP of Stance’s women’s division Candy Harris told WWD. “It’s nice to work with out-of-the box ideas for our brand.”
To play on the limited edition status for the over-the-knee, vintage newspaper and movie art print-designed socks, she numbered each pair from 1 to 1,500. The "Bad Gal" moniker etched on each pair adds the perfect finishing touch to the socks. According to the site, they are currently retail priced at $30.
"I’ve had a great relationship with Stance for a long time and ?I am happy to be working with them on such a fun and creative project," Rih told WWD of the new fashion endeavor.
Her fall debut will soon follow up with a full blown Stance collection that will feature 18 Rih-designed styles. WWD reported that the full list of retailers that the collection will be available for are not yet set in stone, but past Stance merchandisers include Nordstrom and Colette.
Flip through Rihanna's Stance campaign above and cop your pair here.