Sneaker Culture: Get Familiar With Bobbito Garcia’s Where’d You Get Those?
January 9, 2014 - 3:54 am
Hard to fathom now, but Bobbito and the crew of kick connoisseurs enlisted to give insight to the time period weren’t big fans of the Jordan 1. They favored the Air Force One and The Dunk.
Before the Roshe, it was...
Kicks for comfort are always important and WYGT doesn’t ignore that. Today, the simply designed Nike Roshe Run’s provide that dope combo day-to-day functionality and eye-catching look. But before the popular kick of the day in the 80’s was the Nike Daybreak, the Nike Waffle and the Nike Equator. The three running shoes were equipped with nylon/suede uppers, and definitely held up to the harsh asphalt in NYC.
When Kobe Bryant broke the mold and went low for his Nike signatures, there was a sense of astonishment and questioning of the Mamba’s decision. But early in the book, you’ll find NBA legends like Bob Love, Nate Archibald and Kareem Abdul-Jabbar ballin’ in low top Pro Keds.
Respect The Architects
Bobbito brought out some heavy hitters in the culture to help give life to Where’d You Get Those? People like playground legends Pee Wee Kirkland and Joe Hammond, to rap legend MC Serch to guide the audience through different time periods and perspectives.
I’ve always wondered what were Bobbito’s favorite kicks. Turns out there his favorite model is the Nike Franchise, specifically from 1981-’82. Given the details on the kicks (smooth, durable leather upper, rare editions with the gum sole), he picked a winner. Bobbito also mentions that the kicks were an easy way to spot a real baller, because the team editions in different colors couldn't be copped in stores. Similarly to how specialized makeups are made for the elite ballers in todays Nike EYBL, the swoosh has always held it down for the kids under their umbrella.
What The Hell Are Those?
The book’s organized through different eras by categories like Basic Classics and Rare Gems. The one shoe that stumped me (seriously, I had no clue what I was looking at) was the Bata Bullet. A European brand founded in the late 1800’s, Bata seemed like a choice shoe for hooping back in the day. Keep in mind the prices for kicks weren’t what they are today. So don’t let the low price make you think they were low quality. They were just way before my time.
I can’t even count how many kicks were chronicled throughout Where’d You Get Those?, but a bunch of them caught my eye because of how dope they were. The adidas Campus in all burgundy with the suede upper were amazing and the Converse Weapons are one of my favorite sneakers of all time. However, the shoe that really to me hype were the Nike Double Team’s. Released in 1984, they had a built in ankle protector that “nearly reached your calf muscle.” Not only was the design clean, but with Under Armour doing the Charge BB and Nike Kobe 9’s having a similar built in ankle support, it showed how cyclical everything truly is.
Michael Jordan wore what?
Bobbito drops made hidden gems in the book. One of the best was the little known fact that before Michael Jordan wore his signature Jordan 1’s, he was rocking customized Nike Airships in Bulls colorways. The Airships were the second Nike shoes with the Air technology, so MJ was still outchea’ flying.
Of all the kicks chronicled in WYGT, the freshest pair were custom Nike Blazers for former NBA player Maurice Cheeks. Dr. J’s point guard had some style in the all white leather canvas, with the red swoosh and his nickname (last name) CHEEKS in bold, bright red lettering placed on the back of the upper.
In case you don’t know, Where’d You Get Those? is a result of two-page article written by Bobbito in 1991 entitled “Confessions Of A Sneaker Addict.” If you haven’t already, peep it here. Although he didn’t know it at the time, it planted the seeds for a whole new genre of media coverage devoted entirely to sneakers. In the book, Bobbito walks the audience through the timeline of events that led him from a simple article to an icon.
For more information on Where'd You Get Those?, head over to the book's Facebook page. To purchase your own copy, click here.