Stance And Just Don To Adorn All-Star Weekend With New Court Socks
Stance and luxury brand Just Don are hitting the courts with style.
There's something about the sock industry that's been stirring up a lot of conversation. Stance, in particular made headlines when the brand unveiled its on-the-court socks for this year's 65th NBA All-Star Weekend. And while the team-based color ways were enough to get ballers and fans excited, it looks like they were holding back. Stance revealed that the NBA collaboration continues with an additional three styles.
Since its inception in 2009, Stance has been well known for its innovative sock designs, combining comfort and bold designs in every pair. And this collection is no different.
The special game socks enlisted Just Don's Don C for the design, joining luxury with activewear. The newest additions of socks appropriately take inspiration from this year's Valentine's Day game weekend. Still holding true to the previous color way of red, white, navy, and black, the additions are also adorned with hearts along with a gold, Stance embroidered symbol. The first pair of socks (black,grey, and white), will be worn on court in Toronto to kick off the weekend at the annual contests events. The other styles will by the western and eastern conference on court of the final day.
“I’m honored to collaborate with Stance because I am a fan of the brand and the quality products they have delivered since inception,”said designer, Don C. “To be able to design a Stance x NBA on court sock is beyond a dream come true. I appreciate the opportunity and look forward to continuing the relationship.”
The limited-edition Stance and Just Don collaboration will only introduce 500 pairs of each design, and will be available for $28 a pair in exclusive pop-up shops in Chicago and Los Angeles, as well as on the Stance online store.
You'll be able to watch your favorite NBA stars decorate the courts from February 12-14, with the Stance, Just Don socks, but check out the original designs in the gallery above.