Super Bowl 50: Pepsi Teams Up With Swizz Beatz For Kola House's Opening Celebration

With 2 days left until game time, pre-Super Bowl festivities officially began lighting up the town. In the quiet and historic Potrero Point neighborhood of San Francisco, Pier 70 served as the hot spot for the celebration of Kola House, a new bar, lounge and experiential space opening in New York City's Meatpacking District in Spring 2016.

On Friday night (February 5), super producer, artist and philanthropist Swizz Beatz served as the musical host and provided the live sounds for invited guests from all over the country. Cocktails and artisanal bites, created by Alex Ott, were served throughout the evening why local artists Jeremy Fish and Sam Flores meticulously and patiently brought their city-inspired interactive art installation.

#VIBEonSite | @therealswizzz holdin' down the 1's and 2's at the #KolaHouse event here in San Fran #Superbowl50

A video posted by VibeMagazine (@vibemagazine) on Feb 5, 2016 at 7:35pm PST

#VIBEonSite | A dope, interactive painting session. #KolaHouse

A video posted by VibeMagazine (@vibemagazine) on Feb 5, 2016 at 7:53pm PST

Flip through photos from the evening's chill, yet lit event up top.

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More on Kola House
Kola House is set to open its doors in spring 2016, in New York City's Meatpacking District. To launch the Flagship location, Pepsi partnered with Lisle Richards and Eric Marx of well-known hospitality group The Metric (behind the Gilded Lily, The Wayfarer and more), to run the day-to-day operations.

The flagship location will also serve as a transformative event space for pop culture moments in music, art, style, film, sports and more. Pepsi is leveraging its partnership with Live Nation to help build out a special music series, Live at the Kola House, which will serve as tent pole moments throughout its year-long programming. Each of the intimate, stripped down performances will bring fans up-close to the artists both visually and acoustically for the once-in-a-lifetime shows.

Kola House's experimental and elemental themes honoring the kola nut will be brought to life through resident cocktail curator Alex Ott. Ott's unrivaled background in flavor chemistry and his superior knowledge of food and beverage pairings and global palates make him the ideal mastermind behind the development of Kola House's cocktails and elixirs. A full artisanal menu from a rising resident executive chef will also offer specialty plates inspired by the kola nut.

· Swizz Beatz performs during Pepsi’s Kola House Celebration at Pier 70 during Super Bowl 50 Weekend (San Francisco)

· The Metric’s Lisle Richards, Jenne Lombardo and Swizz Beatz attend Pepsi’s Kola House Celebration at Pier 70 during Super Bowl 50 Weekend (San Francisco)

· Artists Jeremy Fish and Sam Flores create an interactive art installation at Pepsi’s Kola House Celebration at Pier 70 during Super Bowl 50 Weekend (San Francisco)