
SXSW 2015: Highlights From The Music Marathon
A recap of the good times from the four-day music marathon that was SXSW 2015.
There's a certain blueprint necessary to make it through South By Southwest—Austin's annual music and interactive festival—alive. For starters, expect very few hours of sleep, be open to free beverages and meals on the regular, and consume any and every music show you come across, just in case you discover a new act to plug into your iTunes.
From Tuesday night (March 17) to Saturday (March 22), the VIBE squad hopped into pedi cabs all over the Texas capital for daily rounds of good music, Kanye West signees included. See our 140-character recap of each show above.
Our Tweet-long Review: Big Sean played conductor to a symphony of middle fingers at Fader Fort by Converse, which hosted newer acts (Kali Uchis, Tink) and FM favs


Our Tweet-long Review: After night 1 w/ Iggy Azalea, A$AP Rocky, Ferg & the Mob brought their stash of hits to Samsung, making Snapchatters lose their minds
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5-illmore
Our Tweet-long Review: Bud Light's Illmore bash deserved a Mixxtail toast for its turnt up sets from Fetty Wap, Rae Sremmurd, J. Cole, A-Trak & a mixtape to match

Our Tweet-long Review: Pandora's Discovery Den catered to the music explorer. Artists from SZA to Sam Dew to Antonique Smith were ripe for the streaming

Our Tweet-long Review: Spotify House had hits for days. From Wale to Joey Bada$$ to Odesza, the music streaming service even hosted Soul Cycle classes w/ live DJs

Our tweet-long Review: Mass Appeal still carried the festival's indy spirit. While some companies made SXSW into one big ad, this BBQ was only about the music

7-raury-woodies
Our Tweet-long Review: Impromptu showers made for a wet mtvU Woodies. Still, acts like Raury, Clean Bandit, Fall Out Boy & Big Sean didn't rain on anyone's parade