
Yeezus Talks: The Anatomy Of A Kanye West Rant

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Every Kanye West Rant Needs: A source of frustration
The Purpose It Serves: Whether Kanye is mad at the fashion world for not embracing his ideas or mad at the Grammy organizers for not recognizing the greatness of Yeezus, every Kanye West rant is born out of a frustration that Kanye has. The point of every rant is to get that frustration out and try to make the rest of the world understand why Kanye is so upset.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: A series of shots at the media
The Purpose It Serves: Kanye West doesn't get along with media. Sure, he'll sit and do an interview with a magazine once every five years or hop on the radio to promote a concert. But he doesn't enjoy doing it and, worse, he doesn't like the fact that the media twists his words around whenever he speaks with them. So he frequently takes shots at the media, the reporters who ask him questions, and the paparazzi that follows him around.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: A delusional comparison of himself to an iconic person
The Purpose It Serves: Kanye believe that he's a very important person. And he wants to let you know just how important he believes that he is. So one night, he might compare himself to someone like Steve Jobs. The next, it might be Michael Jordan. And the night after that, it might be Walt Disney. It's not really all that important which icon he picks. The important part is that you realize that he's putting himself in a class with someone who in some way changed the world, which is what he wants to do.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: A name-drop that the average Kanye West fan probably won't recognize
The Purpose It Serves: Even if it sounds like Kanye is just ranting and raving for the sake of ranting and raving, Kanye wants you to recognize that he knows what he's talking about. So he'll occasionally name-drop, say, Saint Laurent designer Hedi Slimane (like he did on Jimmy Kimmel's show) or Deepak Chopra (like he did at the Yeezus tour stop in Toronto) just to keep you on your toes and show you that he's not just making stuff up as he goes. He knows what he's talking about when he's going off.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: A pat on the back—er, or make that, multiple pats on the back—for himself
The Purpose It Serves: Kanye isn't lacking in the self-confidence department. So when he goes on his rants, he's quick to point out all of the great things that he's accomplished. Eff being humble! He'll go on and on and on about how great his last verse was, what a great idea he had six years ago for some leather shorts, or why he thinks people need to take him more seriously. And if anyone tries to get him to stop him, he'll just go even harder and give himself even more props.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: The word "marginalize"
The Purpose It Serves: Kanye wants you to know that, at times, he feels marginalized. So he throws that word out—a lot!—when he's talking about large companies that have "marginalized" him or designers that have "marginalized" him or media members who have "marginalized" him. He sure does love that word. So he uses it early and often when he's ranting.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: An angry interaction with someone who attempts to interrupt the rant
The Purpose It Serves: Kanye wants to let everyone know that he is in control when he's talking. So whether he's yelling at Sway and telling him that he doesn't have the answers or threatening to kick a fan out of his concert for daring to yell, "Take your mask off," during his rant, he's not having it. Kanye is ranting and, dammit, you're going to listen!
Photo Credit: Getty Images

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Every Kanye West Rant Needs: Curse words. Lots and lots and lots and lots and lots of curse words
The Purpose It Serves: During his most recent rant in Toronto, Kanye used some variation of the word "fuck" (fuck, motherfucker, fucking, etc.) 19 times. He used the word "shit" 16 times. And while he didn't use "asshole" at all during that particular rant, that word has become pretty commonplace in Kanye's rants, too. There's nothing PG, here.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: Several references to his girlfriend Kim Kardashian, his daughter North West, and his family as a whole
The Purpose It Serves: It wasn't always like this for Kanye. Before Kim came into his life, there were very few mentions of Kanye's family. But now that he has a kid and a fiancée, a lot of his rants include him saying things like, "I have a family to feed" or "I have a daughter to protect," or something along those lines. Kanye has become a family-oriented guy in recent months, so his family gets mentioned early and often during his rants.
Photo Credit: Getty Images

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Every Kanye West Rant Needs: A completely unapologetic attitude
The Purpose It Serves: Sorry, but Kanye's not sorry! And if you're waiting for an apology to come out of his mouth, you're going to be waiting for a long time. Sometimes that comes across in the tone that he uses during his rants and other times he comes right out and says that he's not sorry. "I started thinking about everything I said!" he yelled during his show in Toronto," and I just want to apologize FOR ABSOLUTELY NOTHING!" Well, okay then. Rant on.
Photo Credit: Getty Images
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