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Adidas

Rapsody And Pusha T Inspire Students At Adidas’ All-Star Weekend Career Day

The recording artists, alongside WNBA star Liz Cambage, encouraged student-athletes to chase their musical dreams at adidas’ “World’s Best Career Day…

The 6 Degrees of Damian Lillard

The NBA's rap king talks his Dame 6 adidas, love for Portland and the game that has changed his charmed life.

Beyonce Enlists An HBCU To Tease Her Ivy Park/Adidas Athleisure Line

Beyonce has proven that she knows exactly when and how to boost a business move into an even bigger cultural moment. Right on the heels of releasing her beloved Homecomin…

Adidas And SoundCloud Team Up To Support Emerging Creatives

Adidas Originals and SoundCloud have partnered up to support the new workforce in the United States: the creatives. The sportswear giant and SoundCloud’s latest…

Reebok May Have Missed Out On A Beyoncé Partnership

The deal between Beyoncé and Adidas was made public on Thursday (April 4) and the Bey Hive and others alike broke the Internet. Talk of the “Beydidas” collaboration and…

Beyoncé And Adidas Joining Forces For ‘Partnership Of A Lifetime’

Beyoncé and adidas will join forces for a new creative partnership, according to an announcement released today (April 4). Through the exciting news, Queen Bey will help…

Kanye West Is Reportedly Gunning To Become New Adidas Creative Director

Kanye West is hopeful that he’ll take his working relationship with Adidas to the next level. During an interview with Hood By Air founder Shayne Oliver conducted by the

Adidas Removes Sneaker Dedicated To Black History Month Amid Backlash

Following its competitor, Nike’s recent media fiasco with the release of its Nike Air Max 270, adidas appears to be in the same boat. The sneaker brand recently released…

NBA Claims Kanye West’s Yeezy Basketball Sneaker Violates League Regulations

The National Basketball Association (NBA) isn’t the only entity that’s not fond of Kanye West recently. According to ESPN, the league placed a halt on the debut of the…