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Kanye West Demands Conversation With Adidas CEO For Making “Fake Yeezy” Slides

"Bravery is not being afraid Bravery is overcoming your fear for your truth," wrote the rapper.

Beyoncé Reveals 5th Adidas X Ivy Park Collection “HALLS OF IVY”

The campaign features Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden, and Jalen Green.

Chief Keef Stars In Kerwin Frost x Adidas Campaign For Collaborative Collection

"Creating this collection with adidas has been a dream since I was a child. Designing the product and planning the rollout has been such a wild ride," said Frost.

Rapsody And Pusha T Inspire Students At Adidas’ All-Star Weekend Career Day

The recording artists, alongside WNBA star Liz Cambage, encouraged student-athletes to chase their musical dreams at adidas’ “World’s Best Career Day…

The 6 Degrees of Damian Lillard

The NBA's rap king talks his Dame 6 adidas, love for Portland and the game that has changed his charmed life.

Beyonce Enlists An HBCU To Tease Her Ivy Park/Adidas Athleisure Line

Beyonce has proven that she knows exactly when and how to boost a business move into an even bigger cultural moment. Right on the heels of releasing her beloved Homecomin…

Adidas And SoundCloud Team Up To Support Emerging Creatives

Adidas Originals and SoundCloud have partnered up to support the new workforce in the United States: the creatives. The sportswear giant and SoundCloud’s latest…

Reebok May Have Missed Out On A Beyoncé Partnership

The deal between Beyoncé and Adidas was made public on Thursday (April 4) and the Bey Hive and others alike broke the Internet. Talk of the “Beydidas” collaboration and…

Beyoncé And Adidas Joining Forces For ‘Partnership Of A Lifetime’

Beyoncé and adidas will join forces for a new creative partnership, according to an announcement released today (April 4). Through the exciting news, Queen Bey will help…