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All Star

N.E.R.D & Migos Crush 2018 NBA All-Star Game Halftime Show

The 2018 NBA All-Star Game was one for the basketball history books. Up until the final seconds of the game, Team Lebron and Team Steph duked it out with intense…

Kendrick Lamar Talks Relationship With Kobe, Importance of Music Videos & Passing the Torch

For the last few days, basketball savants and avid hip-hop listeners have been living in bliss because of NBA All-Star Weekend. Packed with high-profile celebrities…

Allen Iverson Is Hip-Hop’s Gift To The NBA

Allen Iverson is the underdog that we all love — or love to hate. Since exploding into the NBA in 1996 with the Philadelphia 76ers, the Newport News, Virginia native has…

Russell Westbrook, Kyrie Irving, Joey Bada$$ & More Set Off Mountain Dew’s NBA All-Star Weekend

There’s a new squad in town! This year Mountain Dew continues on as the soft drink of choice for the NBA. They helped kick off the 2017 All-Star events this past weekend…

Joey Bada$$ Scores Another “Victory” With NBA All Star Themed Song

Mountain Dew is introducing a new campaign which they call The Courtside Project for the 2017 NBA All Star campaign. The newly launched program will be a fresh…

Converse Introduces The Perfect Chucks For Festival Season

Press Release: Your favorite seasonal Converse Rubber high tops returns this Spring, in a perennial classic Chuck Taylor All Star low top. The Converse Chuck Taylor All…

Kobe Bryant Will Miss All-Star Game, Out For 3 Weeks

Lakers fan were just hit with another devastating blow. The team”s franchise player will miss a minimum for 3 more weeks to recover from a knee injury. This also means…

NBA Announces All-Star Lineups

The NBA has announced the starting lineups for the 2013 All-Star Game, and there are very few surprises in it. The better race will be for the reserve spots, where there…

A Short Convo with… Tyreke Evans

Since Chris Webber and Mike Bibby left Sacremento, the Kings haven’t been looking quite regal. But averaging 20 points and five assists, rookie sensation Tyreke Evans is…