"To hear David Stern rapping it, it was crazy. It was embarrassing."
Iverson partnered with rising filmmaker Kyra Knox and Grammy-nominated producer Mark Mims for the project.
The campaign builds upon Reebok's new brand platform and campaign, "Life is Not a Spectator Sport."
The campaign was directed by Senior Director of Marketing Creative & Design, Jide Osifeso, and also stars Tems, Brent Faiyaz, and more.
"I been retired, what, 11 years? I don't know how I'm not a part of that staff in some kind of way," said Iverson.
The Big3 landed in New York Sunday (June 25) and was met with positive reviews as it showcased the good, the bad and surreal moments only a game so unique could conjure…
Wait until Bubba Chuck catches wind of this. In an interview with The Bill Simmons Podcast posted earlier Wednesday morning (June 14), Kevin Durant found himself on the…