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11 Cocktails And Songs To Help Ring In Your 4th Of July

Summer hangouts consist of friends, big tunes and last but not least, the drinks. As Independence Day rolls around, everyone is scrambling

Karrueche Enjoys Her Bacardi With Jams Provided By Rihanna & Cardi B

Karrueche Tran is all about having fun. When she’s not modeling or acting, she’s enjoying the sun with a nice drink. The talented entertainer brought her sunny vibes to B…

Bacardi Buys Patron For An Insane $5.1 Billion

In case you own some Patron stock, here’s an excuse to take about two to twenty shots of it right now. Two of the biggest spirit distillers in the world have just made a…

The 10 Best Events You Missed At Art Basel Miami 2017

Those who hit the streets of Wynwood annually to witness the madness of Art Basel in Miami knows all too well that the struggle to attend every eye-popping function is…

Major Lazer Celebrates Their Caribbean Roots With BACARDI For New Program Launch

Electro-house trio, Major Lazer may have already achieved success in bringing their Caribbean-fused beats to the mainstream and festival scenes, but now they are looking…

Bacardi Pays Homage To Caribbean Culture With Dynamic “Sound Of Rum” Series

The music industry is feeling rather ambitious these days thanks yet again to the riddims of the islands. Latin and Caribbean influence has not only been injected into…

Major Lazer Are The Purveyors Of Carefree Vibes In The Age Of Immediacy

The sound of rum is the island vibe, the Caribbean connection that we infuse in our music, the sound of many different cultures and instruments of the Caribbean. The soun…

Major Lazer Is Pouring Up Caribbean Vibes For Bacardi’s “The Sound Of Rum”

Major Lazer is pouring up Caribbean vibes with Bacardi for its “The Sound of Rum” campaign, which officially kicks off Wednesday night (May 24). “Growing up in the…

Swizz Beatz Addresses Controversial “No Bronx Artists” Art Fair

Swizz Beatz has received a lot of flack lately due to the upcoming No Commission Art Fair he’s set to host with Bacardi Aug. 11-14, 2016. The fair will take place in the…