The event is set to take place from Aug. 20-21 at Flushing Meadows Corona Park in Queens.
From Big Pun to Pop Smoke, VIBE highlights 15 times Hip-Hop artists name-dropped the Hall-of-Fame NFL coach and broadcaster.
"We want this to grow into one of the premier annual music experiences in the country," said Dreamville Partner and Festival President, Adam Roy.
This week's roundup also includes new heat from Vince Staples, Yung Bleu, Glasses Malone, and Fredo Bang.
Newcomer Price hits with two singles at the same time.
Rick Ross and Megan The Stallion headline New Music Friday with 'Port of Miami 2' and "Hot Girl Summer," but there's also music from Ty Dolla $ign, Blueface, PJ Morton…
"There will be someone you never heard of on this album. Look them up and support them if they resonate with you."
The anticipation for 'ROTD III' is real.