The campaign features Beyoncé, Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden, and Jalen Green.
Gaining over one million followers overnight, the only page followed by the rapper is that of his wife, Beyoncé.
The video, which was removed from YouTube and filmed in the Dominican Republic, showed Balvin walking two Black women on dog leashes.
In the vintage-style short, the Carters ride in the back of a Rolls Royce sharing a pizza and drinking high-end champagne.
With this honor, the actress joins the ranks of Rihanna, Beyoncé, Pharrell Williams, and Prince.
The series launches globally with a 2-for-1 ride from the new London Peloton Studios.
Hosted by Doja Cat, tonight's show will air live at 8 p.m. ET/PT from the Barclay's Center in Brooklyn, N.Y. and feature performances by Lil Nas X, Chlöe, and Polo G.
Lawd, have mercy indeed.
The scholarship supports incoming and current students interested in pursuing degrees in creative fields, history, and communications.