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Ice Cube’s BIG3 Is Leading The Charge For Inclusivity In Sports

The entrepreneur and hip-hop vet talks his league's evolution and why he's never thought twice about hiring a woman as head coach.

Ice Cube’s Big3 League To Launch Quarantined Basketball Tournament

The three-on-three reality event is expected to kick off in May.

Andre Emmett: Two Suspects Face Capital Murder Charges In Connection To BIG3 Player’s Death

The beloved athlete recently launched the Dreams Really Exist Foundation for children in his Dallas hometown.

Lamar Odom Kicked Out Of BIG3 Basketball League

"As the league stated in the news release ... the org wanted to 'maximize competition...'"

Ice Cube And CBS Sports Join Forces To Broadcast BIG3 Basketball League’s Forthcoming Season

Ice Cube‘s 3-on-3 basketball league BIG3 is getting a primetime slot on CBS and CBS Sports for its upcoming season, which kicks off on Saturday, June 22. The 11-week…

Ice Cube’s Big3 Lands Distribution Deal With Facebook For Upcoming Season

Basketball fans have spoken and the league has listened. The intense three-on-three half- court action brought to you by the BIG3 will be streamed live on Facebook for…

Checkmate: Ice Cube Calls Out Trump & Qatar Big3 Investors In Full-Page Ad

UPDATE: 04/12/18 6:00 PM ET This article has been updated to include a statement from the Qatar Investment Authority. __ History and a little movie called Straight…

Ice Cube Wants Big3 League Investors To Run Him His Money In New Lawsuit

When Ice Cube’s Big3 basketball league debuted in Brooklyn and on-air through Fox Sports last summer (June 25), it drew a massive audience. Investors eyed the league…

Ice Cube Leads Wrigley Field In “Take Me Out To The Ball Game” Sing-A-Long

Ice Cube took a quick break from his BIG3 basketball league to enjoy a baseball game at Chicago’s Wrigley Field (July 22). To experience all aspects of the regulation…