The campaign builds upon Reebok's new brand platform and campaign, "Life is Not a Spectator Sport."
Fans of the rapper, the footwear, or both will have the chance to purchase the shoes in either Topaz Blue or Pink Dogwood in a modern python print.
The campaign was directed by Senior Director of Marketing Creative & Design, Jide Osifeso, and also stars Tems, Brent Faiyaz, and more.
Wearing a silky tangerine-toned two-piece set and matching printed headwrap, she began with "Found" from her latest released EP 'If Orange Was A Place.'
This week's roundup also includes new heat from Lakeyah, Kyle Dion, Vado, and Quando Rondo.
This week's edition of VIBE's New Music Friday also includes new heat from YoungBuck, Big30, CoachDaGhost, and YSB Tril
Brent Faiyaz on the Success of ‘Sonder Son,’ His Love for Lauryn Hill & Why He Plans to Stay Independent ‘Forever’
For Brent Faiyaz, when it comes to stroking the pen, he’s a star student. Though the Maryland upstart never valued the importance of the school system growing up, he was…