"If I'm willing to rap and die for the people. I must be there for them," he said.
While some winners are just starting their journey, others are one award away from joining the coveted ranks.
Spin these Hip-Hop and R&B songs from some of music's real-life lovers of the past and present.
This week's roundup also includes new heat from Bino Rideaux, AZ, ShooterGang Kony, Twista, Paul Wall, Yebba, and more.
Cole is slated to appear in Kane's forthcoming Netflix documentary, 'Paragraphs I Manifest.'
The album is headlined by Common's new single, "When We Move," which he performed on 'The Tonight Show Starring Jimmy Fallon' alongside Black Thought and Seun Kuti.
The award-winning drama is on track to become the most-streamed Showtime series ever.
This week's edition of VIBE's New Music Friday also includes new heat from YoungBuck, Big30, CoachDaGhost, and YSB Tril
In the latest 3-part episode, the Chicago native shares the uncertainties and challenges behind the success, humanizing a body of work that most of us chalk up as lore.