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Sheck Wes Takes Over Footaction For ‘No One Way’ Campaign, Talks Astroworld Tour and ‘Mudboy’

Sheck Wes has all the makings of hip-hop’s next superstar. The Harlem native is in the midst of enjoying a meteoric rise from underground creative to rap’s mainstream…

Gucci Mane And Footaction Want To Somehow Help You Get Your Paper Up

What’s the key to all your entrepreneurial dreams? Shoe game has to be proper. At least that’s what Gucci Mane and Footaction are peddling. The Atlanta rapper…

Fetty Wap Puts A Hit Out On The Fashion World With His New Line “By Order Of”

Fetty Wap has a new clothing line on the way. The 25-year-old is teaming up with the streetwear brand Control Sector to create By Order Of, which launches at Footaction

Bad Boy Heirs Christian & Justin Combs Talk Importance Of Voting And More In Footaction Series

With Sean “Puff Daddy” Combs as their father, it’s safe to say Justin and Christian Combs have some pretty large shoes to fill. But with their dad’s words of wisdom…

Future Crashed Reebok’s New York City Pop-Up Shop

Footaction and Reebok teamed up to launch the Reebok Fury Pop-up shop at the new Footaction #NYC33 store. The collection includes Feebandz x Reebok gear and the…

Pink Dolphin Does It Again With New Puma Collaboration

Puma and Pink Dolphin designers, Cena Barhagni and Neima Khalia, recently took part in a private launch party in New York City — hosted by Footaction. Celebrities and…

E-40, BJ The Chicago Kid, Casey Veggies & Omarion Dish On Flying In Style With Footaction

Fashion is very subjective beast when it comes to figuring out what’s fly — and what’s not. And no matter what you like, style is also just as important to one’s…

Reebok Teams Up With Jadakiss & Cam’ron For Rucker Park Takeover

Two legendary New York rappers made an appearance at Rucker Park earlier this month (Aug 4) to promote the release of the Allen Iverson x Reebok Question “EBC” and the…

Interview: Nick Young Says He Could Write A Book About The Mystery Of “Swaggy P”

You’ve heard the name… but what does it mean? NBA star Nick Young has teased the possibility of his book that will carry on the legacy of “Swaggy P.” Amongst helpful…