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Jaden Smith To Release Sustainable Denim Collection With G-Star

Jaden Smith is just trying to make the world a better place. The 19-year-old artist already launched his JUST Water company, and now he’s looking to create an…

G-Star & Pharrell School Us On The Appeal Of Raw Denim In Latest Campaign

What is RAW? Ask singer-songwriter, record producer and G-Star co-owner Pharrell Williams and he’ll explain, “RAW is not a noun, RAW is verb.” For the first in in the…

G-Star Raw And Pharrell Celebrate New Store With Joey Bada$$, Kirk Knight And More

Imagine Pharrell riding a bike down your favorite shopping block in NYC. What would you do? Hundreds of fans asked themselves this as Pharrell and his hip-hop motley…

Fashion Week Diary: Day 6 (Max Azria, Diesel Black Gold, G-Star)

Remember when a snow day used to be a pleasant thing? It meant you got off from school and stayed home all day, finishing that book report you left fate to decide