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Ivy Park

Beyonce Enlists An HBCU To Tease Her Ivy Park/Adidas Athleisure Line

Beyonce has proven that she knows exactly when and how to boost a business move into an even bigger cultural moment. Right on the heels of releasing her beloved Homecomin…

Beyoncé And Adidas Joining Forces For ‘Partnership Of A Lifetime’

Beyoncé and adidas will join forces for a new creative partnership, according to an announcement released today (April 4). Through the exciting news, Queen Bey will help…

Beyonce Completely Owns Ivy Park After Cutting Ties With Co-Founder Accused Of Sexual Misconduct

Nearly a year in the making, Beyonce is now the sole owner of her athleisure line Ivy Park. According to BBC, the “Pretty Hurts” singer ended her business partnership…

Beyonce Uses Ivy Park Clothing Line To Empower Black Figure Skaters In Harlem

Beyonce became the first black woman to headline Coachella on Saturday (Apr. 14) and naturally took over the whole event with her two-hour long performance. She guided…

Beyoncé Shares Ivy Park Fall/Winter 2016 Collection

Beyonce has dropped Ivy Park’s 2016 Fall/Winter collection, feeding fashion fiends who are taking advantage of the athleisure boom. Paired with a batch of…

These Two Beyonce Fans Are Demanding She Release Her New Album

On December 13, 2013, Beyonce shocked the world (and unintentionally) began a new trend when she released her surprise visual album Beyonce. In true Mrs. Carter fashion…

Beyonce’s Mission With Ivy Park: “To Celebrate Every Woman”

A snippet of Beyonce’s interview with Elle Magazine has been released on the fashion publication’s website, after her surprise cover and subsequent release of her…