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Jordan Brand To Celebrate 20th Anniversary of ‘Space Jam’ With Monstars Return

Jordan brand is celebrating the 20th anniversary of the Space Jam film with a return of the Monstars and a re-release of the classic Air Jordan Space Jam 11. In a new…

Drake Pays Homage To Michael Jordan With New OVO Jordan Limited Edition T-Shirt

The OVO owl is making an appearance on more than just concert gear. Drake’s OVO label has just teamed up with the Jordan sneaker brand to bring an exclusive, limited…

#TakeFlight With Jordan Brand In NY

The Air Jordan XX9 drops today and to celebrate its release the good folks at Jordan Brand are inviting consumers in New York City to Take Flight, and have the first…

10 Things We Took From Nike’s World Basketball Festival

Starting in 2010, Nike and Jordan Brand combine the best of all things basketball the U.S. has to offer in a celebration known as the World Basketball Festival…

5 Reasons Why Jabari Parker Fits With Jordan Brand

Tonight’s NBA Draft is all about the perfect fit. Which players will succeed in the right system? Which teams will get this years sleeper turned NBA star? But there’s…

Macklemore Gets His Own Jordan Brand Shoe

if you were running out of reasons to hate on Macklemore, here’s a new one: the guy’s best buds with Michael Jordan. Taking to the court for a special performance at…

How Michael Jordan’s Off-Court Influence Was More Meaningful Than Any Dunk

Branding. Not a new word in any sense, but a term that’s become a buzzword of the moment in the globally connected world we live in. No company can live in 2014 without…

#MeloRetro: Team Melo Commemorates Carmelo Anthony’s 10th Year Under Jumpman

Has it been a decade already? Seems like just yesterday a braids-bearing Carmelo Anthony was coming off that NCAA National Championship with Syracuse, before shaking NBA…

5 Reasons Not To Hate On Drake’s New Jordan Brand Partnership

Drake will be running with a new team soon. No, he’s not leaving OVO behind and no, he’s not dumping Cash Money. But he is the newest member of #TeamJordan. The Toronto…