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Partnership

Beyoncé And Adidas Joining Forces For ‘Partnership Of A Lifetime’

Beyoncé and adidas will join forces for a new creative partnership, according to an announcement released today (April 4). Through the exciting news, Queen Bey will help…

Freeway Discusses Reuniting With JAY Z For Roc Nation Partnership

It’s been roughly a decade since the world recognized Roc-A-Fella Records as the strong hip-hop unit it once was in the late ’90s and early aughts. The estrangement of…

Deadmau5 Will Drop New Compilation Album On Astralwerks

EDM heavyweights, Astralwerks Records and Deadmau5, today announced a new partnership. Astralwerks Records will now become a US home for all of the producer’s artist…

NBA Announces New Multiyear Partnership with Sean John and Macy’s

NEW YORK, Feb. 6, 2013 – The National Basketball Association (NBA), Sean John, and Macy’s today announced a new multiyear agreement that features a presenting partnership…