The campaign was shot and creatively directed in collaboration with Hype Williams.
"One is longevity, two is to be authentic, and three is to be cool"
"THE HUSSLE WAY | ON THE RUN" is inspired by a tracksuit custom designed by Groovey Lew.
The collection is now available for purchase.
The "LL" collection features the tracksuit Hussle wore in the "Racks In The Middle" music video.
"After witnessing what JAY-Z was doing in the men's basketball space, I felt like there was an opportunity, not necessarily knowing initially that it was going to be in…
Chuck D, Dave East, Jadakiss & God Shammgod Talk Sneaker Culture And Public Enemy’s Legacy At PUMA Pop-Up
"We didn’t come against society like f**k white people. No, this is our story [that] you need to hear instead of that bullsh*t story."
"It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great."…