The pep rally-themed video features Simone Biles repping her Texans fiancé Jonathan Owens.
The cognac brand also partnered up with the New Rory & MAL podcast for a special live podcast taping activation.
"I'ma show you how to use social media," Ye said.
Artists such as Busta Rhymes, Tinashe, Snoop Dogg, and more will make appearances on the groovy project.
This year's concert spoke to Hip-Hop's past, present, and future.
Ebro, Laura Stylez, and Rosenberg explain the inner-workings of Summer Jam and why it remains a cultural staple.