The rapper recently announced he was parting ways with Jay-Z's Roc Nation management.
"We came to that agreement together," the rapper said.
"We are honored to develop this series with A&E, Good Caper and ITV to continue to make sure the atrocities and history of Parchman are top of mind on a national stage."
The giveaway will include MacBook Air laptops, Amazon Fire HD tablets, bikes and helmets, video game gift cards, and various other gifts.
"It has always been a dream to work with Jay-Z," the "Plain Jane" creator explained. "For decades, I have looked up to the moves he's made."
"I want to encourage the next generation of sports executives and leaders to follow their dreams just like I did to make it to the NBA," Ball said.
Valon Vailes sought out Hov's assistance via an open letter to the Roc Nation boss.
The billionaire Brooklynite continues to expand his business empire with this latest gamble.