The Viral ALS Ice Bucket Challenge Actually Led To Discovery Towards A Cure

A year has passed since a friend tagged you in the ALS Ice Bucket Challenge. While scrolling through social media made the initiative seem like…


Watch: Rick Rubin Reverses The Ice Bucket Challenge

Count on Rick Rubin to flip the script. After being nominated to take on the the ALS Ice Bucket challenge by Eminem this…


Trend for a Cause: Ice Bucket Challenge

This is one silly trend we approve of—the ice bucket challenge sees people throwing buckets of ice cold water on themselves in order to…