Herieth Paul Is Maybelline’s Newest Spokesmodel

"This has been the hardest-kept secret of my entire life and the highlight of my career."


9 Bomb Mascaras for Lash Perfection

Whether or not you are the make-up type, one thing many women will avoid leaving the house without is the definition and length…


10 Makeup Brands That’ll Have A Lippie You’ll Love

It’s one of the best features on our body, allowing us to sip, kiss, and complete a show stopping smile. Our lips can be…


Lupita Nyong’o’s Lancôme Ad Revealed

 And there you have it! Lupita's Lancôme debut revealed. And just like that, America's sweetheart and fashion's new "it" girl, Lupita Nyong'o, is flaunting…


Vixen Vanity: Ardency Inn’s New Summer 2014 Lineup

ARDENCY INN, WWD Beauty Inc Award winner, has officially launched its Summer 2014 campaign with a highly anticipated new product collection. ARDENCY INN creates…


Lancome and Jason Wu Pre-Fall Make-Up Lineup

  Jason Wu teams up with makeup giant Lancome for a second time to create a range of runway inspired cosmetics. The…


Grace Kelly’s Granddaughter Named the Face of Gucci Cosmetics

Charlotte Casiraghi, granddaughter of Grace Kelly, has been named the face of the new Gucci Cosmetics Collection. The beauty is said to be posing for…


10 Fun Lippies You Should Try This Summer

With sundress season less than a month away, it’s time to get down to summer beauty business. First on our beauty list are…


Lorde Lands First Makeup Deal with MAC Cosmetics

Just like Rihanna, 17-year old singer Lorde has landed a huge deal with MAC Cosmetics to recreate her goth-chic look. Billboard reports that the…


Mary Kay Adds Luxury Car to Associate Reward Program

Mary Kay has a greater incentive for their associates to do well: a new luxury car for their Associate's Reward Program. The independent…


Marc Jacobs to Launch Beauty Line With Sephora in August

Through the years Marc Jacobs has filled our closets with beautiful handbags, shoes and clothing. But, now the fashion designer is hoping to fill our…


Gucci to Launch a Cosmetics Line?

Soon Chanel, Dior, and Dolce & Gabbana won’t be the only high-end brands with cosmetics lines. According to WWD, market sources revealed that Gucci has…
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