Hood By Air


More Hood By Air stories


Behind The Fashion Industry’s Cultural Appropriation Of Face Tattoos

What does the industry's appropriation of hood aesthetics mean for people of color?


A$AP Rocky Speaks Out On Hood By Air Beef: ‘I Birthed It, So I Can Kill It’

What's beef? That's what A$AP Rocky's latest banger "Multiply" has got many of us asking, and most importantly is this the possible end…


Did Hood By Air Turn Slander Into Sarcastic $850 Innovation?

While A$AP Rocky wants to lay Hood By Air to rest for good (in the name of fake people multiplying), the norm-core brand is turning…


Get Ready For Double Dose of Hood By Air for Fashion Week

Just last season creative director of Hood by Air, Shayne Oliver, had us ready to jump out of our seats and chant "Yassss b*tch,…


A$AP Rocky Helps ‘Hood By Air’ Close Out Runway Show At NYFW

Hip-hop fashion heavyweight A$AP Rocky had to make his presence known during Mercedes-Benz Fashion Week, and he chose Hood By Air as his outlet.