More Nigo stories


Hubby Approved: adidas Originals by Nigo [LOOKBOOK]

If street wear is your forte then you are no stranger to creative genius that is Nigo. The man behind A…


There’s A Japanese Version Of Pharrell’s ‘Happy’ Video

Pharrell's joyous reign just won't let up. If Skateboard P's wildly viral, 24-hour-long "Happy" video wasn't enough for you, there's more happiness packed…


Billionaire Boys Club 10 Year Anniversary Collection

Five months after Beyonce, Jay Z and Q-Tip helped commemorate their monumental 10-year anniversary in Tribeca, NY, Billionaire Boys Club presents the full celebratory collection.


Pharrell, Jay-Z, Beyonce And More Celebrate Billionaire Boys Club’s 10th Anniversary

Jay-Z, Beyoncé and Pharrell Williams look cool as cucumbers while striking a pose at the 10th Anniversary of Billionaire Boys, presented by HTC. Photo…


Fashion Talk: Pusha T Connects With Play Cloths Fans

"I think the one thing about Pusha T and just about The Clipse and why people sort of gravitate towards me is because…


NOWHERE / A Bathing Ape Preps 20th Anniversary Collaborations With Kanye West, Futura, Pharrell, And More

A Bathing Ape founder NIGO celebrates 20 years of innovative streetwear knowledge this year, and he's doing so with a couple of friends.


V Style: A Bathing Watch

Just in time for fall, A Bathing Ape is releasing the Ursus Bapex watch from its subcollection, designed by creator Nigo's friend Tetsu "Tet" Nishiyama. …