Tupac, Missy Elliot, and J.Cole To Be Featured On New Sprite Cans

Sprite is back with it's "Obey Your Verse" campaign for Summer '16.


Nas Takes Fans From The Studio To The Stage In New ‘Obey Your Thirst’ Trailer

Walk with Nas through New York City as he explains the importance of not just being a rapper, but having a voice.


Drake Still Has Canada On His Mind At All Times: “Toronto Is The Reason I Do This”

Drizzy Drake teamed up with Sprite and The Fader for new mini documentary.


Watch: LeBron James’ First “Home Game”

The Cleveland Cavaliers start the 2014-15 NBA season this Thursday against Carmelo Anthony and the New York Knicks. This marks the return of…


King of Pop: LeBron James And Sprite Introduce A New Slurpee Flavor

Recently, the good folks from Sprite dropped by the VIBE magazine office to share the latest from the partnership from LeBron James and Sprite. The…


Sprite 6 Mix: LeBron James And Sprite Collaborate For A Limited Edition Flavor

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he's changing the…


OPI and Coca-Cola to Launch Nail Lacquer Line

When you combine two of your favorite things--drinking and nail fashion--you're bound to get a masterful mix. Popular nail polish line,…


Black History Month Spotlight: Kim Paige

Kimberly Evans Paige, Vice President of Sprite, is a consumer marketer with a pretty intimidating resume. This beautiful and proud African American woman has…