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Under Armour’s HOVR Shoe Perfectly Aligns Comfort & Technology

A sensor embedded into the shoe follows your runs, keeping you on track to your big goals.


A$AP Rocky to Become the New Face of Under Armour

Another fashion endeavor for the rapper.


SoundCloud & Under Armour Fuse Live Music With Barbershop Culture In NYC

VIBE was on the scene at SoundCloud and Armour's collaborated experience in New York City.


Misty Copeland Slams Under Armour CEO For Supporting Trump

Dwyane "The Rock" Johnson also shared he disagrees with the company's CEO Kevin Plank views on Trump.


Steph Curry Isn’t Happy With Under Armour’s CEO Supporting Donald Trump

"There is no platform I wouldn’t jump off if it wasn’t in line with who I am," said Curry.


Stephen Curry Reflects On Championship Loss In New Under Armour Ad

The player also debuted his new shoe, Curry 3 in the vengeful ad.


Chase Greatness: The Rock’s ‘Project Rock’ Reveals First Under Armour Swag

After an 18-month focus on engineering and innovation with UA, the former wrestler revealed two limited-edition products.


Behind The Scenes With Steph Curry In NOLA

On February 16, in New Orleans, Golden State Warriors guard Stephen Curry played and started in his first NBA All-Star game. One month…


Black History Month Spotlight: Misty Copeland

  Misty Copeland is an American ballet dancer and the third African American soloist for the American Ballet Theatre. Breaking countless barriers, the Kansas native…


Misty Copeland Flaunts Her Ballerina Bod for Under Armour Campaign [Photos]

Not only is Misty Copeland the premier ballerina for American audiences, she's also a hot commodity on the endorsement trail. Just a month…


Under Armour Unveils New Anatomix Spawn Away Colorway For Stephen Curry

Last month, we gave you an early look at what Under Armour’s newest family member will be rocking this season. Now, UA’s debuting the new…


First Look At Steph Curry’s Under Armour Anatomix Spawn Exclusive PE’s

Recently, we discussed why Golden State Warrior guard Stephen Curry’s move to Under Armour was one of the biggest happenings this NBA offseason. Now take…


Golden Opportunity: Why Stephen Curry’s Switch To Under Armour Was A Major Offseason NBA Move

The list of NBA players primed to make big impacts in their new cities is pretty stellar this season. Brooklyn signed three former Celtics, Jason…


New Mixtape: Pharrell x Ray Lewis x Under Armour “Natural Born Hitters”

Are you ready for some football?! The good folks at Under Armour sure know you are. They know so much that they have…